Be Your Own House of Style
A couple of weeks ago I’m having brunch with two dear friends. These are my industry friends one being a huge celebrity make up artist and the other a top leading celebrity publicist in West Los Angeles. We were talking about style and I brought up MTV’s House of Style. For the 90’s it was way ahead of it’s time producing relevant youthful content to the masses and it stared the current it girl Cindy Crawford.
I started thinking how MTV was the equivalent of YouTube in it’s hay day providing content. Teens and young adults would watch and discuss what was on MTV. Never before was there real focused driven content to inform youth. From their “Rock the Vote” campaign to launching a social experiment called the “Real World” MTV was able to mobilize the youth and a physical call to action at MTV rally’s in American malls. They also had playful music and fashion driven shows hosted by reporters under 30 years old.
Here is a taste of what MTV looked like in the 90’s. House of Style was a regular weekly program on MTV which was rare on this mostly music video driven only program.
Linda Evangelista | ‘House Of Style’ Collection On MTV Style. Fashion Week Paris 1991
Great content right?! For me at the time it was amazing! To see someone my age as a model in Paris! I couldn’t get enough.
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Episode after episode I would try to remember what I saw take notes and talk about this show to everyone. MTV’s House of Style would even do “How To Videos” with a budding young designer Todd Oldham.
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MTV helped launch many careers just like YouTube
Model Naomi Campbell in her hotel room at Milan Fashion Week in 1992.
Makeup artist Kevyn Aucoin gives Christy Turlington perfectly plucked ’90s eyebrows.
This was the start of video content as we know it. Speaking of creating good video content I thought of Derek Halpern’s webinar “How to Generate Massive Traffic with YouTube.” His guest speaker James Wedmore predicted in 2014 90% of web traffic will be video based. Holy wow!
I did this blog for fun and to show you that a simple and clean concept can go viral. Check out Derek Halpern’s website Social Triggers and sign up for his newsletter. Every entrepreneur should.
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