Building Relationships With Restaurant Patrons
I live in what I think is our version of SoHo right here in Los Angeles. Pasadena is mostly known for the Rose Bowl and the parade. I see it as a thriving boutique community and a haven for foodies. I bounce around in this town and seem to never be short of gastronomy adventures. Today I was walking in the rain on Green Street to see my friend @Mr_Pasasdena for lunch. We get together from time to time and share our love for the city. We also discuss restaurants, events and how the city can transport you into either a metropolitan experience to a communal earthy vibe in the same city.
On this day Mike (a.k.a. Mr. Pasadena) were talking about service. We both reflected on how important it is to have the house manager or owner really connect with each customer. Not just a “touch” of the table; which people in the industry coin as a part of the management/ owner daily responsibility. People need more of a connection. Patrons want to feel important. Reaching out to patrons is about asking “What brings you to our restaurant?” “Is this your first time here?” “ “What do you think of today’s special?” Something called authenticity is missing in our daily interactions. What separates you from the other restaurants in your town? Do you practice daily reaching out to retain your customers? Do you really have a following?
Support your cause by thanking people on twitter for coming in. Maybe mention who has been at your restaurant on Facebook. “We had a great party come in from Random Reality Group! Their favorite dish is our humus veggie platter and our mini lamb burgers!” Insert a photo of the dish or the group if they want to participate.
Customer engagement and building relationships is where it’s at in customer retention.