La creación de su calendario editorial
“Do you first and your productivity suddenly becomes effortless and pleasurable.” -Francesca Alexander
Now that you have a little free time before you jump back in the game, take this moment to create. Editorial calendars are usually the last thing on someone’s mind. I get it, I get it… After all, how can you plan to create? I mean, does it even make sense to plan a the creative element to your business? Yes and here’s why. When you have some downtime the pressure is off and the creative energy becomes present. Take advantage of it!
Here are Five Easy Steps
To Create An Editorial Calendar
1. Do what Oprah does and put your mind in what the audience wants to hear.
Oprah’s producers pitch her ideas for the show. How she decides which topic to use is how she interprets the audience’s reaction. “What’s the message? How does this serve my audience?”
2. Don’t worry if it has been said before you say it.
We haven’t yet read it from you! Whoever is reading your blog probably already likes your opinion.
A great example of repeating a theme or message is what I once heard from Louise Hay. Louise referred to all the speakers at her conference saying the same theme over and over. She was surprised how one speaker didn’t resonate with her but somehow resonated with others. We resonate differently with others and when someone finds you relevant, awesome! Now speak to them the only way you know: by being yourself.
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3. Jot down what you want to say and then bullet point it.
Don’t worry about how this may or may not work. Creatives just create and go with the flow when they are in process. You can adjust and cajole as you see fit once it’s all written. All you’re doing right now is putting your ideas to paper.
The most effective blogs roll out a new story each week. Commit to four stories per month and roll out your editorial calendar for the next 3 months to start. Fill in all the topics here. You can always substitute if you want to insert a hot topic or a current topic. This is all you!
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