Sweet Spot Marketing: Tiny Devotions
I first saw these amazing Mala necklace on one of my favorite mentors Marie Forleo and in the same week saw this on Kris Carr. These amazing women were wearing this chic hippie looking beaded necklaces. The semi precious stone dangling at the bottom of necklace was something I immediately focused on and was curious about. There were different ones and when wearing more than one it looked so complete. What are they? That question immediately had me look into Google to find www.tinydevotions.com
This got me thinking of their marketing and their branding. This business was built really to promote balance for their clients. I needed to be reminded of this and how we apply it to our businesses. This is a practice in meditational marketing is called “The Sweet Spot” where creating a product/ business that you attract like-minded customers. Check out this video and feel the vibe.
This is what we have to continue to be reminded of in creating a product or service that we are personally enthusiastic about. The true trick here is to attract the right customers you wish to service. That you can easily do by following your core group on twitter and read what they are interested in. I have found direct messaging on twitter and building relationships can help you with simple marketing research.
What is your demographic or even a better question what is your ideal customer? What type of loyalty do they have for you? Do you feel a sense of a symbiotic relationship with your client after the transaction? Do you feel good about it? Will your customer be wanting more?
The Concept of The Sweet Spot and Creating It
The creator Diana Charabin explains that its wearers know her Mala necklaces for good luck, good energy, healing, health and fortune. Talk about wishing your clients the best of intentions! This is not only a beautiful necklace it is a love offering for their customers.
Here is another reason why I love about the company. I asked Diana a few questions and she was gracious enough to respond through email. Here is my tiny interview:
Francesca: I see you have been almost in business for 2 years. When did you decide this should be a business?
Diana: We have been in business about 1 year – my boyfriend really convinced me I should make this a business after all the attention I was receiving from the mala beads I had made and been wearing.
Francesca: I read somewhere you had your own sort of Eat, Pray, Love story and sold most of your belongings and traveled. Was this the kick-start of your business? Also the healing properties of your necklaces are truly amazing (I have my own testimonial) what guided you to find this empowering product and what made you gravitate in putting the right stones with each necklace?
Diana: My trip to Bali was definitely a catalyst for Tiny Devotions to come to fruition!
I have been interested in the healing qualities of crystals and mala beads for some time so it was quite natural for me to put these two passions together!
Consider your true intentions of how you want your business to contribute to your customer. How do you keep that loyalty and how your product makes a difference? Leverage your company and share your insights on twitter. The devotees will follow.