Blog Post

Explainer Videos on TikTok

Francesca Alexander • May 18, 2022


Explainer Videos on TikTok 


If you regularly use social media then your feed will likely be filled with explainer videos and usually contain people dancing and wiggling their fingers at captions. Don’t worry, I’m not going to try and convince you to start awkwardly dancing or lip-syncing! In this blog, I’m going to talk about how you can make an explainer video and the vital components to make it work for your brand. 



Why should I create an explainer video on TikTok? 


  1. Explainer videos offer a human and/or emotional connection to your audience. People want to buy from people and getting in front of the camera will help with this. 
  2. They help build credibility and trust. Whether that is credibility in your product or trust in your expertise of services. 
  3. Great for demonstrating a product or answering FAQs on your service in a quick and fun way. 


One of the things that you need to watch out for is that all of the videos don’t look the same if you are looking to batch create ie. having a change in music, clothes, location so that your posts are not identical. 



Steps for creating explainer videos on TikTok. 


Step One

Choose your video length 

How long do you think your audience will remain engaged for? What kind of explainer video are you doing? Most videos fall within the 15sec mark on TikTok so you might want to look at that to begin with. 


Step Two

Write your script 

Before you start writing, ask yourself these questions to inform what you’ll create:


- Who is it for?

- What are their pain points?

- How will you help them solve it?

- What should they do next? 


Once you’ve answered these questions, you’ll have a good sense of purpose and will help with sticking to your content goal. 


Step 3 

Record and edit your VoiceOver 

Now your script is ready, it’s time to record your VoiceOver narrative. Heres a couple of tips on how to get the most out of this: 

  1. Pick a quiet place to record 
  2. Practice reading your script and don’t worry if you mess up, that’s what editing is for! 
  3. Invest in a decent mic! The sound quality will be way better than if you’re using your phone or laptop mic. 
  4. Don’t talk too closely to the mic - about 6 inches is ideal for sound quality 
  5. Do a level check before recording - use your recording software to do a level check and adjust it to about 5 decibels to get the most out of your audio. 
  6. Read from the screen instead of paper. It’ll remove any paper rustling in the background and will allow you to edit your script if it doesn’t flow naturally when you read it. 



Step 4 

Edit your VoiceOver 

You can use editing software on programs like Invideo. 

Remember to remove bloopers, long pauses that aren’t for dramatic effect, sneezes, ums/erms/ahs if you use a lot of those and get in a muddle! Listen carefully for background noise as well to edit out. 


Step 5

Record or design your content. 

You can do this using your phone, or programs like Canva and Lumen5 if it isn’t live. If this is an unboxing video for your product, make sure you’re recording in great lighting and from an angle that shows off what you are doing - investing in a tripod and phone light will work wonders for this. If you’re using Lumen5, take your script and paste it into the story to help create scenes in no time! Take a look at what you like from other brands on TikTok and what catches your eye. 


Step 6

Putting it all together 

Now you’ve got your VoiceOver and content, its time to put it together. You can do this with InVideo, Canva or directly in TikTok. 


Step 7 

Add Music 

One of the main things to remember when adding music to TikTok is that the audio file has the correct license ie. ones that are in the public domain or have a Creative Commons license. Youtube has an Audio Library has a load of music that is free to use and InVideo has an inbuilt audio library that has thousands of royalty free tracks you can use. 



Step 8

Publish and Track Results

Once you’ve done a final review, you are now okay to schedule and publish your video to TikTok! Don’t forget to take a look at the results from all your posts to see what you should stop/start doing. 



When you get into the swing of creating this type of content it does become easier, but we totally understand that for busy business owners who are already wearing all the hats, TikTok can be a little overwhelming. If you’d like a chat about what sort of content you can create for your business or where to start with recording videos, reach out to see how we can help get you excited about what TikTok could do for your business!

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Financial Growth Hacks Revealed: How CMOs and CFOs Are Winning Big with Social Media

By Francesca Alexander • 18 Jan, 2024
Leveraging Social Media for Business Growth: A Strategic Guide for CMOs and CFOs Every year, we see an upward trend in social media's impact on small and big businesses. The relationship between your brand and your social media audience is impactful. Companies are now using social media to predict trends, brand awareness and the likely engagement to potential customers. Social media has emerged as an indispensable tool for business development in today's digital landscape. As CMOs and CFOs, understanding its value is crucial for aligning marketing strategies with financial outcomes. Social media enhances brand awareness and serves as a barometer for forecasting market trends, making it a vital component in marketing and financial planning. Powerful Business Development Tool: Social media platforms offer unparalleled opportunities to engage directly with customers, creating a feedback loop that was previously unattainable through traditional marketing channels. This direct engagement boosts brand visibility and fosters customer loyalty, driving both short-term gains and long-term growth. Key Takeaways for Setting KPIs: To harness the full potential of social media, it's essential to set Key Performance Indicators (KPIs) that align with business objectives. These KPIs should include metrics such as engagement rates, follower growth, and conversion rates. For CFOs, linking these metrics to financial outcomes like ROI and customer acquisition cost is vital. Brand Awareness: Social media's role in amplifying brand awareness is undeniable. Through targeted campaigns and consistent messaging, brands can establish a strong online presence, reaching a broader audience than ever before. CMOs should leverage analytics tools to track brand mentions and sentiment, providing insights into brand health and perception. Forecasting Trends: Social media is a treasure trove of data, offering real-time insights into consumer behaviour and market trends. Businesses can anticipate market shifts and adapt their strategies by analysing social media trends. This proactive approach enables CFOs to allocate resources more effectively, maximizing the impact of marketing expenditures. What we know for sure: Social media is not just a marketing tool; it's a strategic asset that intersects with every aspect of business development. For CMOs and CFOs, leveraging social media effectively means aligning it with broader business goals, ensuring every post, tweet, or update contributes to the company's financial health and market position. As the digital landscape continues to evolve, the role of social media in shaping business strategies will only grow. CMOs and CFOs who embrace this tool will find themselves at the forefront of innovation, driving their companies to new heights of success. To structure KPIs or want more information contact us for a consultation. Located in Auckland, New Zealand and worldwide on Google Hangout.

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By Francesca Alexander • 15 Jan, 2024
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By Francesca Alexander • 21 Dec, 2023
In these turbulent times, as 2023 draws to a close amidst a backdrop of economic uncertainties, 🍉 political upheavals, environmental crises, and social challenges, the role of social media, particularly TikTok, in driving social change is more crucial than ever. However, alongside advocating for change, it’s equally important to focus on self-care to ensure we remain resilient and effective. Using TikTok for Social Change 1. Educational Content: Addressing complex issues like climate change actions from COP28 or the recent escalation in mass shootings in the US, TikTok can serve as a platform for distilling and spreading vital information. Create concise, informative videos to educate your audience on these matters. 2. Awareness Campaigns: Initiating or participating in hashtag campaigns can significantly enhance the visibility of pressing issues. This could range from environmental concerns highlighted by ScienceDaily's report on CO2 emissions to advocating for mental health awareness. 3. Personal Narratives: Sharing personal experiences or stories can humanize and add depth to global and local issues, making them more relatable to a wider audience. 4. Collaboration and Networking: Team up with experts, activists, or influencers. Their expertise and network can be instrumental in amplifying your social change messages. 5. Actionable Steps: Encourage tangible actions, be it community engagement, supporting policy changes, or contributing to global relief efforts. 6. Creative Advocacy: Leverage the power of creativity - through music, art, or storytelling - to make a compelling case for the changes you advocate. 7. Interactive Engagement: Foster a community by actively engaging with your audience. This could involve discussions, feedback, or collaborative content creation. 8. Resource Sharing: Provide resources or information for further learning or action, guiding your audience towards meaningful participation. Incorporating Self-Care Amidst these efforts, self-care is paramount. As advocates and active citizens, maintaining our physical and mental well-being ensures we can continue making a difference without burning out. Here are some self-care strategies: - Regular Exercise: Engage in physical activities like walking, yoga, or any form of exercise that you enjoy. These activities not only improve physical health but also reduce stress. - Mindfulness and Meditation: Incorporate mindfulness practices or meditation into your daily routine to help centre your thoughts and manage stress. - Digital Detox: Regularly take breaks from social media to avoid information overload and maintain a balanced perspective. - Hobbies and Interests: Pursue hobbies or interests that relax you and bring joy. Whether it’s reading, painting, or gardening, these activities can provide a much-needed respite. - Quality Time with Loved Ones: Spend time with family and friends. These interactions can offer support, laughter, and a sense of belonging. - Adequate Rest: Ensure you get enough sleep. Good sleep is crucial for rejuvenation and maintaining overall health. - Seek Professional Help if Needed: If you find yourself overwhelmed, do not hesitate to seek support from mental health professionals. Evolving is painful and equality is not easy. In these challenging times, using platforms like TikTok for social advocacy can be a powerful tool for change. Simultaneously, prioritizing self-care ensures that we remain healthy and motivated in our endeavours to create a positive impact in the world. Wishing you inner peace this holiday and a thriving 2024. With love and adoration, xoxo Francesca
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