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Marketing Intelligence. Written for founders who think in systems.

Francesca Alexander writes about what's actually working in marketing right now — AI, content strategy, visibility, and building a business that doesn't depend on you being online every hour of the day.

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What we write about here.


This is not a tips-and-tricks blog. The thinking here goes deeper than that — into how marketing systems are built, how AI is changing what visibility actually means, and what it takes to run a business that compounds over time rather than just keeps up.\

Social Global Grind is an intelligent marketing studio operating across Auckland NZ and Los Angeles CA. We work with founders and established businesses who are ready to stop posting and start building something that works without them.

If something here resonates, the next step is a conversation.

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Our Blogs


By Francesca Alexander July 27, 2025
How to Outshine Competitors in the New Year Without Comparison Anxiety!
The Devil Wears Prada was 19 years ago in 2025.  
That would make Andy Sachs 42.
By Francesca Alexander July 14, 2025
The Devil Wears Prada was 19 years ago in 2025. That would make Andy Sachs 42. What advice would she give in 2025?
By Francesca Alexander June 16, 2025
Insights from the Creative Vanguard of Gen Z and Millennials
By Francesca Alexander June 5, 2025
Workplace friendships often promise camaraderie and support, but are they always beneficial?
By Francesca Alexander May 26, 2025
A Personal Take on Fashion Over 50
By Francesca Alexander November 25, 2024
5 Physical and Mental Signs You’re On the Verge of Burnout from Social Media
By Francesca Alexander November 18, 2024
What it feels like to get shit done
By Francesca Alexander September 23, 2024
Lets have a moment for why it's so hard to be in front of the camera
By Francesca Alexander September 22, 2024
Let's dive in
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