Marketing Intelligence. Written for founders who think in systems.

Francesca Alexander writes about what's actually working in marketing right now — AI, content strategy, visibility, and building a business that doesn't depend on you being online every hour of the day.

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What we write about here.

This is not a tips-and-tricks blog. The thinking here goes deeper than that — into how marketing systems are built, how AI is changing what visibility actually means, and what it takes to run a business that compounds over time rather than just keeps up.\

Social Global Grind is an intelligent marketing studio operating across Auckland NZ and Los Angeles CA. We work with founders and established businesses who are ready to stop posting and start building something that works without them.

If something here resonates, the next step is a conversation.

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Our Blogs

Cambridge Analytica 2026: Why Discernment Is Now a Civic Skill

The Political Poppy: Cambridge Analytica Changed How Democracy Works.

By Francesca Alexander • July 30, 2026
Cambridge Analytica worked because people lacked the tools to see it coming. Francesca Alexander on AI discernment, manipulation, and civic responsibility in 2026.
Claude Opus 5: What It Means for Your Business Right Now

Claude Just Got Smarter. Here Is What Claude Opus 5 Means for Your Business.

By Francesca Alexander • July 26, 2026
Claude Opus 5 launched July 24 with better performance at the same price. Francesca Alexander breaks down what it means for founders and business owners in plain language.

Orgasm Is a Business Strategy. Now Hear Me Out.

By Francesca Alexander • July 26, 2026
What Mama Gena's work taught me about desire, decision-making, and why women keep building businesses that exhaust them instead of ones that fit.

On The Hustle and Glow Podcast: The Coded Poppy. We Were Never Encouraged. That Was the Point.

By Francesca Alexander • July 15, 2026
On The Hustle and Glow Podcast:  The Coded Poppy. We Were Never Encouraged. That Was the Point.
LLM Visibility: Why Revenue Size Won't Save You

Revenue Size Does Not Immunise You From an LLM Visibility Problem

By Francesca Alexander • July 11, 2026
Your Google ranking and your AI visibility are not the same thing. Francesca Alexander on the LLM visibility problem, no established business can afford to ignore.
The Room Is Almost Full. Here Is What Happens Inside

The Room Is Almost Full. Here Is What Happens Inside It

July 11, 2026
The AI Marketing Lab at Social Global Grind is almost full. Two live AI fluency events in Auckland. 29 July and 5 August. Register now at Eventbrite.

Nobody Actually Agrees On What Digital Marketing Is. And That's The Problem.

By Francesca Alexander • July 5, 2026
800 million people a week use AI to find businesses. The rules of digital marketing have shifted at the infrastructure level.

This Week's Discovery: Meta Just Gave Claude Access to Your Ad Account

By Francesca Alexander • May 18, 2026
Meta launched official Claude AI Connectors on April 29 2026. Here is what it does, how to connect it, and how small businesses can read their own ad data right now.
She Never Posted Once. What Jacqueline Kennedy Onassis Teaches Us About Influence That Compounds.

Jackie Kennedy Onassis — A 2026 Brand Story

By Francesca Alexander • May 17, 2026
Jackie Kennedy chose a windowless office over the world's attention and built the most durable personal brand.
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