Now that we are done with our New Year’s Resolutions, can we talk?

Francesca Alexander • February 20, 2022
social global grind

Every year most of us plan what we want to do in our business, creating dream boards and goals and as soon as Feb/ March roles around the exhaustion sets in.


A combination of no real-time off to recharge or the business is humming there is no real reason to look at your social media.


A consistent campaign in the background will help you with the new client discovery funnel on social media.


 This is what we can expect with social media marketing in 2022:


– Video marketing is the now and will be more prominent on all social platforms.

– Explainer educational videos will help stop people from scrolling. 

– Brand storytelling or explaining you’re why is a clever way to engage your audience.

– TikTok type videos reign supreme and are easily able to post on other social media channels.


Getting all the pieces together like the marketing strategy, the images for social, scheduling is tough!

In this blog, we are going to take you through our process of how we set up our clients success.

Get ready to plan, prepare and execute.

Book a discovery call

Join our Newsletter

Subscribe

* indicates required

Please select all the ways you would like to hear from Social Global Grind at The Balance Project:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

By Francesca Alexander May 20, 2026
The Deeper Dive Into Client Management Nobody Is Having 
By Francesca Alexander May 18, 2026
You do not need to be a media buyer to understand your ad performance anymore.
She Never Posted Once. What Jacqueline Kennedy Onassis Teaches Us About Influence That Compounds.
By Francesca Alexander May 17, 2026
Jackie Kennedy chose a windowless office over the world's attention and built the most durable personal brand.
More Posts