Blog Post

Performance Gap

Francesca Alexander • Sep 15, 2022


When it comes to social media and exposure for your brand, is there a performance gap? Let's dig in a little deeper. Let's start with these basic four:


  1. Are you everywhere? Is that Instagram post also on LinkedIn?
  2. Are you using SEO social merging methods?
  3. Are you consistent? Do you show up at least 2-3x per week?
  4. Are you engaging in educated social media help for more than four months?



Are you everywhere? Are you using social merging methods?


I mentioned LinkedIn. LinkedIn is incredible. It's the only social media platform where the audience actively wants to connect and do business. It's more transparent, and this is the perfect space to repetitiously talk about your 'Why'. Why are you doing what you do = what do you want to be known for?


Now here's where it gets interesting. If done correctly, you can practice social merging. Social merging is a technique where you mention a blog article, product or service and provide the link to "find out more".


This mechanic is called backlinking or social merging. The mechanism will alert the search engine bots to recognize the relevance of your keywords and relevance to unique views brought to your website.


What this means for the small business owner is the grade for relevance will be heightened to your brand's website and will help you grow in organic placement. You will be easier to find when you grow organically and land in the first place of a search site like Google.


Are you consistent?


Real talk here. The Instagram monsters want you to post 1-3 times per day! It is outrageous to continue thinking of and creating content like it's your full-time job. No business should be focusing on social media with their in-house team. It's too much!


However, with saying that social media consistency and visibility are oh so important. We recommend at least 3x per week. Videos are often looked at longer, so we absolutely recommend that. People in front of the image or product/ service explanation videos perform highly.


Are you engaging in educated social media help for more than four months?


I start off by saying educated social media help. Social Global Grind, the social media agency, has been a social media management practitioner since 2009. To give your a benchmark in time, Facebook is 18 years old. It's been a while!


Social Global Grind is led by Gen Xer Francesca Alexander and has been in the social media marketing industry since 2006. Our contributor content creative team comprises Gen Z, and Millenials, as age diversity is the key to creative success.


Now, this is key! Professional social media management does not come from a younger person that you know and "knows how social media works". Instead, consider a professional strategy approach that has proven results.


Finally, consider working with a social media agency for a minimum of six months. This will establish a baseline and realistically gauge if you can do this yourself consistently. One of our biggest heartbreaks is clients thinking they can do it on their own only to engage us later again with a lapse of social media engagement.


Consistency will help you grow and bring strong brand awareness along the way.


Final Tips!


Lastly, ask your team what you want to achieve with social media. Who is best suited to continue the conversation and represent your brand? Are your social media accounts current and belong to the business owner?


These are the best places to start and will help you set up a strategy. We are here for you if you have any questions about the process or getting started. Click below to access a free consulting session. Go forward and get social!



Book a free consulting session here
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Financial Growth Hacks Revealed: How CMOs and CFOs Are Winning Big with Social Media

By Francesca Alexander • 18 Jan, 2024
Leveraging Social Media for Business Growth: A Strategic Guide for CMOs and CFOs Every year, we see an upward trend in social media's impact on small and big businesses. The relationship between your brand and your social media audience is impactful. Companies are now using social media to predict trends, brand awareness and the likely engagement to potential customers. Social media has emerged as an indispensable tool for business development in today's digital landscape. As CMOs and CFOs, understanding its value is crucial for aligning marketing strategies with financial outcomes. Social media enhances brand awareness and serves as a barometer for forecasting market trends, making it a vital component in marketing and financial planning. Powerful Business Development Tool: Social media platforms offer unparalleled opportunities to engage directly with customers, creating a feedback loop that was previously unattainable through traditional marketing channels. This direct engagement boosts brand visibility and fosters customer loyalty, driving both short-term gains and long-term growth. Key Takeaways for Setting KPIs: To harness the full potential of social media, it's essential to set Key Performance Indicators (KPIs) that align with business objectives. These KPIs should include metrics such as engagement rates, follower growth, and conversion rates. For CFOs, linking these metrics to financial outcomes like ROI and customer acquisition cost is vital. Brand Awareness: Social media's role in amplifying brand awareness is undeniable. Through targeted campaigns and consistent messaging, brands can establish a strong online presence, reaching a broader audience than ever before. CMOs should leverage analytics tools to track brand mentions and sentiment, providing insights into brand health and perception. Forecasting Trends: Social media is a treasure trove of data, offering real-time insights into consumer behaviour and market trends. Businesses can anticipate market shifts and adapt their strategies by analysing social media trends. This proactive approach enables CFOs to allocate resources more effectively, maximizing the impact of marketing expenditures. What we know for sure: Social media is not just a marketing tool; it's a strategic asset that intersects with every aspect of business development. For CMOs and CFOs, leveraging social media effectively means aligning it with broader business goals, ensuring every post, tweet, or update contributes to the company's financial health and market position. As the digital landscape continues to evolve, the role of social media in shaping business strategies will only grow. CMOs and CFOs who embrace this tool will find themselves at the forefront of innovation, driving their companies to new heights of success. To structure KPIs or want more information contact us for a consultation. Located in Auckland, New Zealand and worldwide on Google Hangout.

New Year Now What: The top 5 things you need to know to get activated!

By Francesca Alexander • 15 Jan, 2024
Reemerging from the end of the year holiday can be tricky. This is our first week back from Social Global Grind, and I decided (very quickly, I might add) that we needed to do our first week of reentry from our home office. Summer is here in New Zealand and our weather is starting to shine through finally. When you think about it, this is when everyone should be taking a break. With that said, I was just back home last week in Los Angeles and wondering if I still lived there, what I would do differently in incorporating Kate Northrup's philosophy of body first, business second with the corporate expectation. I was going to label this 'Corporate America', but sadly, this is now a global problem. In 2024 achieving "balance is out" and being "realistic" with mental health, mobility (moving your body), and meditation (Body First) is essential to prioritise so that you can structure your life and career by choice. It's not about being calm; the nervous system regulation is about being at choice. In the realm of business, the approach of 'doing less to achieve more', as championed by Kate Northrup in her book "Do Less", is revolutionary. This philosophy underlines the importance of quality rest and life balance as key drivers for enhanced productivity and creativity. The Power of Rest: Embracing periods of rest is not laziness; it's a strategic move. Quality rest rejuvenates the mind, fostering sharper cognitive abilities and innovative thinking. As Northrup suggests, resting isn't about stopping entirely but about integrating intervals of repose, allowing ideas to gestate and flourish. Shared Household Duties: Equitably dividing household responsibilities with your partner creates a supportive domestic atmosphere, which is crucial for a clear, focused mind. This practice echoes Northrup's emphasis on collaboration and support within personal relationships to bolster professional success. The Benefits of Daily Walks and Leisure Reading: Incorporating daily walks and reading for pleasure are more than mere leisure activities. They are essential for mental well-being and creativity. Walking offers a mental reset, aiding in problem-solving and strategic planning. Reading, beyond being a source of enjoyment, expands your worldview and inspires innovative ideas. In line with Northrup's insights, these strategies may seem unconventional in traditional business contexts. Yet, they are vital for a sustainable, creative, and balanced entrepreneurial journey. Adopting a 'do less' approach allows for organic growth in creativity and strategic thinking, proving that sometimes, less really is more. The Essence of Creativity: Northrup's philosophy highlights that creativity and strategic business insights often stem from moments of stillness and reflection. Instead of constant action, allowing oneself the space to breathe and reflect can lead to more profound, impactful business decisions. Embracing Flexibility: The modern entrepreneur should embrace flexibility in their schedule. This isn't about shirking responsibilities but about recognizing that rigid schedules can stifle innovation. Adopting a more fluid approach to work can enhance productivity, making space for unexpected bursts of creativity and insight. Final Thoughts: Kate Northrup's "Do Less" philosophy is a reminder that in the fast-paced world of business, taking time to slow down, share responsibilities, and engage in mindful activities is not just beneficial but necessary for success. In doing less, we find more space for growth, innovation, and a balanced life – key ingredients for long-term success in any entrepreneurial endeavour. Girl, you need to take this seriously, or you will quickly find yourself on the road to burnout.

Holiday self-care tips + How to Transform Your TikTok Scrolling into Social Activism!

By Francesca Alexander • 21 Dec, 2023
In these turbulent times, as 2023 draws to a close amidst a backdrop of economic uncertainties, 🍉 political upheavals, environmental crises, and social challenges, the role of social media, particularly TikTok, in driving social change is more crucial than ever. However, alongside advocating for change, it’s equally important to focus on self-care to ensure we remain resilient and effective. Using TikTok for Social Change 1. Educational Content: Addressing complex issues like climate change actions from COP28 or the recent escalation in mass shootings in the US, TikTok can serve as a platform for distilling and spreading vital information. Create concise, informative videos to educate your audience on these matters. 2. Awareness Campaigns: Initiating or participating in hashtag campaigns can significantly enhance the visibility of pressing issues. This could range from environmental concerns highlighted by ScienceDaily's report on CO2 emissions to advocating for mental health awareness. 3. Personal Narratives: Sharing personal experiences or stories can humanize and add depth to global and local issues, making them more relatable to a wider audience. 4. Collaboration and Networking: Team up with experts, activists, or influencers. Their expertise and network can be instrumental in amplifying your social change messages. 5. Actionable Steps: Encourage tangible actions, be it community engagement, supporting policy changes, or contributing to global relief efforts. 6. Creative Advocacy: Leverage the power of creativity - through music, art, or storytelling - to make a compelling case for the changes you advocate. 7. Interactive Engagement: Foster a community by actively engaging with your audience. This could involve discussions, feedback, or collaborative content creation. 8. Resource Sharing: Provide resources or information for further learning or action, guiding your audience towards meaningful participation. Incorporating Self-Care Amidst these efforts, self-care is paramount. As advocates and active citizens, maintaining our physical and mental well-being ensures we can continue making a difference without burning out. Here are some self-care strategies: - Regular Exercise: Engage in physical activities like walking, yoga, or any form of exercise that you enjoy. These activities not only improve physical health but also reduce stress. - Mindfulness and Meditation: Incorporate mindfulness practices or meditation into your daily routine to help centre your thoughts and manage stress. - Digital Detox: Regularly take breaks from social media to avoid information overload and maintain a balanced perspective. - Hobbies and Interests: Pursue hobbies or interests that relax you and bring joy. Whether it’s reading, painting, or gardening, these activities can provide a much-needed respite. - Quality Time with Loved Ones: Spend time with family and friends. These interactions can offer support, laughter, and a sense of belonging. - Adequate Rest: Ensure you get enough sleep. Good sleep is crucial for rejuvenation and maintaining overall health. - Seek Professional Help if Needed: If you find yourself overwhelmed, do not hesitate to seek support from mental health professionals. Evolving is painful and equality is not easy. In these challenging times, using platforms like TikTok for social advocacy can be a powerful tool for change. Simultaneously, prioritizing self-care ensures that we remain healthy and motivated in our endeavours to create a positive impact in the world. Wishing you inner peace this holiday and a thriving 2024. With love and adoration, xoxo Francesca
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