The beauty industry taught me a lot about developing trust and gaining a client.

I used to say my formal marketing training came from Nordstrom’s MAC cosmetics counter in the early 2000s. We were all trained to get that potential client in a demonstration chair and apply the product.

On social media, you will often see the application of the product. Something magical happens. It becomes intimate, you have the viewer’s full attention, and they will likely buy the product you demonstrate.

A video demonstration is a way a small beauty business will survive this environment.

Talking about your features and benefits on video is far more potent than even a few years ago.

TikTok or TikTok type of videos is the immediate future to success. Even Instagram recognises this as they quickly added reels to their platform.

TikTok type videos can expand your reach by replicating the same post throughout social media platforms.

The Surprise Hero

LinkedIn is the easily adaptable platform that welcomes TikTok type videos.

We like LinkedIn because there is a captive audience wanting to exchange business ideas. There is not another platform out there that has the same type of business mindset. Therefore in this ‘shark tank’ environment, it is welcome to pitch your product unapologetically.

There are ways to captivate your audience in a very tailored way. We should continue the conversation.

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