How to use LinkedIn for Business Goals

Francesca Alexander • October 13, 2022


How to use LinkedIn for Business Goals


Decide on goals

In order to build an effective LinkedIn strategy and brand presence, you’ll need to create specific goals for the platform. Depending on how large your team is, make sure to meet with different team members to identify your top priorities, if you are just a few team members or a one man/woman business, try putting on each ‘hat’ individually and creating goals from that perspective. For example, a sales lead might be interested in how you can increase web traffic and drive sales, whereas a business development lead would be more interested in raising brand awareness and reaching investors. 


When putting on each of these hats, or speaking with team members, here are some questions to help guide the process:


  1. Which audience are you trying to reach?
  2. What are they interested in?
  3. What is the action you want them to take after seeing your content?



Build your toolkit

In order to simplify your LinkedIn content creation process, a good step is to first do a content audit. Running an audit of the content you already have at your disposal will highlight what content can be repurposed and what needs to be created from scratch. If you have a team with different priorities, it is a good time to reconnect once you’ve done the audit to share your findings and see if anything that you’ve tagged for repurposing needs updating ie. You are a recruitment business and you had a pre-2020 blog posts on interview prep, this could now be updated to reflect virtual interview practices. 


Make it conversational

As with any successful brand on social media, you need to engage with your followers to be successful on LinkedIn. If you take the time to respond to questions and comments, it will increase your visibility in other’s feeds and increase your reach. The LinkedIn algorithm favours posts with higher engagement and luckily, this includes how you engage with your followers. Once you have the basics down, using LinkedIn’s interactive features like polls or stories to increase engagement on your account. 


To arrange a call about how you can prioritise your business goals and optimise your LinkedIn social strategy, reach out to Francesca on the link below:


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