Which Key Performance Indicators Do I Track?
Francesca Alexander • November 20, 2022
Which Key Performance Indicators Do I Track?
There are a variety of key performance indicators related to conversions themselves and other metrics that suggest the effectiveness of conversion efforts.
Examples of KPIs for conversion:
- Number of conversions
- Conversion rate
- Cost per conversion/acquisition
- Bounce rate
- Pages per visit
- Hits on the destination page
- Events (played videos, download content)
- Session duration
KPIs like conversion rate evaluate conversions themselves, while metrics like events take into account actions that will eventually lead to conversions. For example, a social media viewer may lead to a sale down the line. It is not definitively measurable; however, a link to consistent social media brand awareness will lead to sales.
Join our newsletter
Why Olivia Pope’s image still matters in 2026, from power dressing and visual authority to what women are allowed to look like at work.
Does fashion influence promotion? Francesca Alexander explores executive presence, workplace bias and the signals we attach to professional appearance.
The featured image for Your Calendar Is Telling on Your Business, a Hustle and Glow article by Francesca Alexander about time, founder freedom and designing a business that supports the life you actually want.