Which Key Performance Indicators Do I Track?

There are a variety of key performance indicators related to conversions themselves and other metrics that suggest the effectiveness of conversion efforts.

Examples of KPIs for conversion:

1. Number of conversions
2. Conversion rate
3. Cost per conversion/acquisition
4. Bounce rate
5. Pages per visit
6. Hits on the destination page
7. Events (played videos, download content)
8. Session duration

KPIs like conversion rate evaluate conversions themselves, while metrics like events take into account actions that will eventually lead to conversions. For example, a social media viewer may lead to a sale down the line. It is not definitively measurable; however, a link to consistent social media brand awareness will lead to sales.