Which Key Performance Indicators Do I Track?
Francesca Alexander • November 20, 2022
Which Key Performance Indicators Do I Track?
There are a variety of key performance indicators related to conversions themselves and other metrics that suggest the effectiveness of conversion efforts.
Examples of KPIs for conversion:
- Number of conversions
- Conversion rate
- Cost per conversion/acquisition
- Bounce rate
- Pages per visit
- Hits on the destination page
- Events (played videos, download content)
- Session duration
KPIs like conversion rate evaluate conversions themselves, while metrics like events take into account actions that will eventually lead to conversions. For example, a social media viewer may lead to a sale down the line. It is not definitively measurable; however, a link to consistent social media brand awareness will lead to sales.
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