Who are Your Brand Advocates?
Francesca Alexander • December 19, 2022
Brand Advocacy
A brand advocate is someone who elevates your brand through word-of-mouth marketing. The conversation starter is your social media campaign, and your engagement rate will prove it.
Brand advocates leave positive reviews about your product. They also refer new customers and create content on your behalf. Brand advocates even contribute valuable insights to your user personas.
Now that 92% of customers seek social recommendations before buying, advocates are a powerful part of your marketing strategy.
Who are Your Brand Advocates?
A brand advocate is anyone who supports your company’s growth.
This includes:
- Customers: Customers are not affiliated with your company. This makes their support more genuine and influential to future clients.
- Employees: Employee advocates know everything about your business. Their inside knowledge and relatable nature make them powerful tools in advocacy.
- Business partners: Charities, organizations and other companies affiliated with your brand also influence purchasing decisions.
If you would like to find out more about Brand Advocacy, click the link below to book a discovery call with Francecsa.
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