Conversion Tracking

Conversion tracking is when a brand monitors consumers' actions toward completing a business goal. These actions can include signing up for a newsletter, downloading a content offer or adding an item to a cart. Conversion tracking is a way to determine the effectiveness of an advertising campaign, design change and other marketing components as consumers move toward conversion.

What Should Conversion Goals Be Tracked?

Conversion tracking tools like Google Analytics require account managers to define measurable goals for conversion. Goals are typically connected to specific pages, events, products, and services.

Examples of conversion goals:

1. Direct people to a physical store location
2. Increase site visitors
3. Contact a business via call or message
4. Add item to cart
5. Make a purchase
6. Sign-up for a newsletter
7. Download content offer
8. Play a video

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